Thailand urges families to prepare for emergencies, not panic-buy supplies

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Nantapong Chiralerspong, Director-General of the Trade Policy and Strategy Office, urges households to prepare essential supplies sensibly rather than resort to panic buying.

BANGKOK, Thailand – Thailand is encouraging households to keep reasonable supplies of food, drinking water and essential items for emergencies, stressing that preparedness is a routine risk-management measure rather than a warning of an impending crisis or a reason to stockpile goods.

The Trade Policy and Strategy Office (TPSO) under the Ministry of Commerce said growing global uncertainty, including geopolitical conflicts, natural disasters, cyber threats and disruptions to public utilities, has prompted several countries to advise residents to prepare for emergencies.

Examples include the United Kingdom’s three-year “Be Ready” campaign, launched on October 22, 2026, encouraging households to prepare for disruptions to electricity, water and communications. The Netherlands has issued guidance for self-sufficiency during the first 72 hours of an emergency, while Ireland has introduced its “Be Emergency Ready” campaign. Austria recommends household supplies for 10–14 days, while Japan advises keeping at least three days to one week’s worth of food and water.



The European Union has also introduced its Preparedness Union Strategy to strengthen responses to natural disasters, public health emergencies, cyber threats and security challenges.

For Thailand, the TPSO said the country has relatively low risks of food shortages due to its agricultural diversity, abundant natural resources and strong food production capacity. Extensive logistics networks, warehouses, distribution centers and retail channels also support the continuous supply of essential goods nationwide.

The Department of Disaster Prevention and Mitigation issued guidance on November 2, recommending that households prepare emergency bags as a basic precaution, even though Thailand is not directly among the countries facing the risks highlighted in international preparedness campaigns.


TPSO Director-General Nantapong Chiralerspong said maintaining reasonable household reserves was also a form of prudent financial planning. It could help families manage unexpected disruptions, avoid additional expenses during temporary shortages and reduce reliance on short-term borrowing if income was interrupted.

He stressed that planned preparation was fundamentally different from panic buying, which can create sudden spikes in demand, disrupt inventories and distribution networks, push up prices and make essential goods harder to obtain for those who genuinely need them.

Economic figures also underline the importance of careful spending. Thailand’s headline inflation reached 3.90% year-on-year in October 2026, driven partly by fuel prices, which were 29.18% higher than a year earlier. Core inflation stood at 1.58%, while the consumer confidence index was 46.5, below the neutral level of 50.


The TPSO recommended five practical steps for households:

  1. Check essential supplies: Review drinking water, canned food, instant noodles, personal care products, regular medication and first-aid equipment, taking into account children, older people, patients and pets.

 

  1. Buy gradually: Build reserves according to household needs and purchasing power, prioritising products with longer shelf lives rather than buying everything at once.

 

  1. Rotate stored goods: Check expiry dates, use older supplies first and replace them gradually to prevent waste.

  1. Follow official information: Monitor government emergency announcements and verify information before sharing it.

 

  1. Prepare for local risks: Households in flood-prone or disaster-risk areas should keep emergency contact numbers, protect important documents from water, maintain some cash in case electronic payments fail, and identify evacuation routes and shelters.

Nantapong emphasised that emergency preparation should be based on accurate information and realistic household needs, not fear. The Ministry of Commerce will continue monitoring supply chains to ensure sufficient availability of consumer goods, prevent shortages and maintain fair prices during emergencies.