Malaysian student crowned Ms. Hard Rock Southeast Asia in Pattaya

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A hard-rockin’ Malaysian college student beat out eight competitors from Thailand, Indonesia and her home country to win the 2013 Ms. Hard Rock Southeast Asia pageant in Pattaya.

Laureen Quah, a 21-year-old part-time emcee, dancer and college student, was named the Hard Rock Hotel chain’s Southeast Asian ambassador at the Hard Rock Cafe Oct. 5. Glady Laksmi from the Hard Rock Hotel Bali took second and Tan Chin from the Hard Rock Hotel Penang took third. Thailand’s Pakatida Srongprapa won the “Facebook Favorite Vote” after securing the most “likes” on the Hard Rock Hotel Pattaya’s Facebook page.

Patrick Ng, Executive Assistant Manager of the Hard Rock Hotel Pattaya and Cattaleeya Schulze, Ms. Hard Rock Southeast Asia 2012, present the spoils of victory to Ms. Hard Rock Southeast Asia 2013 Laureen Quah.Patrick Ng, Executive Assistant Manager of the Hard Rock Hotel Pattaya and Cattaleeya Schulze, Ms. Hard Rock Southeast Asia 2012, present the spoils of victory to Ms. Hard Rock Southeast Asia 2013 Laureen Quah.

Quah, who also won the Ms. Hard Rock Penang title in September, took home US$2,430. Laksmi won US$865 and Tan won US$665.

Different from most beauty pageants, the Hard Rock’s contest searches for women with not only looks, but a deep understanding of music history and style. Contestants competed in “Rock Style” and “Beach Style” judging before performing in a talent show and answering questions from judges.

1st Runner-up Glady Laksmi from Bali with her elaborate costume and Zumba dance in the ‘Talent’ Show.1st Runner-up Glady Laksmi from Bali with her elaborate costume and Zumba dance in the ‘Talent’ Show.

Before taking the stage, however, the nine women handed out lunch boxes to children at Huay Yai School and participated in the hotel’s “Pinktober” breast cancer-awareness campaign.

As the contestants and crowd waited for the new rock princess to be announced, 2012 winner Cattaleeya Schulze graced the stage with dance moves in a pouring rain.

Cattaleeya Schulze, Ms. Hard Rock Southeast Asia 2012, says farewell to the position with an exciting dance in the pouring rain.Cattaleeya Schulze, Ms. Hard Rock Southeast Asia 2012, says farewell to the position with an exciting dance in the pouring rain.

Tan Chin Fern (center) flashed the Hard Rock symbol after winning 2nd runner-up.Tan Chin Fern (center) flashed the Hard Rock symbol after winning 2nd runner-up.

(L to R) 2nd Runner-up Tan Chin Fern, Ms. Hard Rock Southeast Asia 2013 Laureen Quah and 1st Runner-up Glady Laksmi happily show their winnings at the Hard Rock Hotel, Pattaya.(L to R) 2nd Runner-up Tan Chin Fern, Ms. Hard Rock Southeast Asia 2013 Laureen Quah and 1st Runner-up Glady Laksmi happily show their winnings at the Hard Rock Hotel, Pattaya.

Ms. Hard Rock Southeast Asia 2012 Cattaleeya Schulze (center) and Kanjana Ngamkalong (right), Marketing Communications Manager, present Ms. Facebook Favorite Vote award to Pakatida Srongprap (left).Ms. Hard Rock Southeast Asia 2012 Cattaleeya Schulze (center) and Kanjana Ngamkalong (right), Marketing Communications Manager, present Ms. Facebook Favorite Vote award to Pakatida Srongprap (left).

The contestants also took part in the Pinktober Parade, a campaign to raise breast cancer awareness and solicit funds to find the cure along the famous Beach Road, Pattaya.The contestants also took part in the Pinktober Parade, a campaign to raise breast cancer awareness and solicit funds to find the cure along the famous Beach Road, Pattaya.

Contestants participated in the ‘Take Time to Be Kind’ campaign with Hard Rock Pattaya staff, by taking part in the Lunchbox Project, providing meals for underprivileged kids at Huay Yai School.Contestants participated in the ‘Take Time to Be Kind’ campaign with Hard Rock Pattaya staff, by taking part in the Lunchbox Project, providing meals for underprivileged kids at Huay Yai School.