Thailand poised to be Honda’s base in Asia


BANGKOK, 7 February 2013  Honda has announced to establish its Asian production base in Thailand with an investment of more than 20 billion baht. The company will expand production capacity at Rojana Industrial Park and build a new plant in Prachin Buri province. 

President and CEO of Asian Honda Motor and President of Honda Automobile Thailand Hiroshi Kobayashi said Honda would invest 20 billion baht more in Thailand by setting up a new plant in Prachin Buri worth over 17 billion baht with a production capacity of 120,000 cars a year. The rest worth 2.9 billion baht would be spent to increase Honda’s production capacity at its existing plant in Rojana Industrial Park, Ayutthaya province, to 300,000 cars a year, Mr Kabayashi said.

When the two plants fully operate, Honda’s total production capacity will reach 420,000 cars a year, making Thailand the company’s main production base of cars and parts for various markets which continuously see rising demands for the products.