BANGKOK, 31 May 2013 The Tourism Authority of Thailand is planning a global relaunch of the Thailand Elite Card in June.
The TAT has instructed 18 TAT offices abroad and authorised sales representatives in 12 Asian countries to start seling the cards. The Thailand Elite card project is revamped with a new marketing strategy aimed at attracting Chinese and Russian customers.
The agency expected to attract around 300 new members from China alone, out of the projected 650 members in total.
Under the new membership terms and conditions, cardholders will be able to sign up with an initial down payment fee of two million Baht followed by a 20,000 Baht annual fee over a 20-year validity period. Cardholders will be eligible for a five-year Multiple Entry Visa to Thailand and a one-year stay privilege per visit.
They will also be entitled to use the Thailand Elite Personal Assistance service at Suvarnabhumi Airport and Phuket Airport.