Thai auto makers look set to thrive in ASEAN

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BANGKOK, 2 July 2013 The Department of Industrial Promotion (DIP) is encouraging automakers to increase their export volumes by expanding their markets within the ASEAN region.

DIP Director General Sophon Polprasit said Thai automakers should launch an aggressive marketing campaign in ASEAN to attract importers of vehicles given the positive forecast of regional growth and Thailand’s reputation in the auto industry.

The DIP will adopt a 4 step measure to promote sustainable growth in the auto industry, namely supporting the industry with facilitating factors, developing new and existing SMEs, increasing organizational efficiency to increase their competitiveness, as well as prepare them for the opening of the ASEAN Economic Community.

According to Mr. Sophon, the DIP has educated manufacturers about taxes, branding and establishment of foreign networks and investment. Overseas business trips have also been organized to allow businessmen to explore ways to expand their businesses.