BANGKOK, May 14 – Thai Airways International (THAI) says its passenger load in Q1 grew as targeted, with a 10-per cent cabin factor increase.
Danuj Bunnag, the airlines executive vice president for commercial affairs, said that the airline therefore expected that the number of passengers will continue to grow in Q2 due to the baht appreciation which will encourage Thais to travel abroad more and which will prompt the airline’s revenues to reach its target at around Bt182 billion in regards to the company’s main business.
Mr Danuj said THAI benefits from the strong baht, as fuel is now cheaper. But tickets have become more expensive for international passengers, which accounts for 70-80 per cent of sales.
To deal with the problem, THAI will focus on selling tickets to Thai travellers, who now count for 20 per cent of total sales.
Sales promotions for 78 domestic and international routes are being held at Bangkok’s Siam Paragon Department Store through Wednesday on the occasion of the airline’s 53th anniversary and the 20th anniversary of Royal Orchid Plus this year. Over Bt200 million in ticket sales is expected at the event.
Thailand’s flag carrier also launched its new camera stamps and frames in an application which can be downloaded for free through July 7.