About 100 hotel and tourist attraction executives learned the latest marketing strategies at a Tourism Authority of Thailand seminar in Pattaya.
TAT advisor Suwan Ritthirak led the May 19 workshop at the A-One Royal Cruise Hotel where private sector and government staffers gained insight into customer-relations management, integrated marketing communications, brand-building and general tourism marketing strategies.
TAT advisor Suwan Ritthirak presides over the marketing strategy workshop at the A-One Royal Cruise Hotel.
Suwan said TAT organized the traveling workshop because tourism marketing is changing very rapidly, due largely to the rise of social networking channels such as Twitter and Facebook.
He said that in order to stay competitive, hotels, tourist attractions and other companies need to clearly define their core product, differentiate it from competitors and design creative, unique marketing campaigns and offers.
TAT will next host its two-day seminar in Prachuap Kirikhan, Krabi and Chiang Rai.