Rising demand for frozen food in Japan opens opportunities for Thai exporters

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JAPAN, 21 April 2011 – Director of the Thai Trade Center in Tokyo Mrs. Ampawan Pichalai said the demand for frozen and processed food in Japan is expected to rise after a major quake struck the country last month, opening doors for food exports from Thailand. 

According to Mrs. Ampawan, Japanese people have relied on ready-to-eat food nowadays as the situation has not fully recovered. They have become more selective when it comes to choosing what to eat for fears of radioactive contaminations.

The Director of the Thai Trade Center in Tokyo added that Japan continues to maintain its food safety standards for consumers while many producers in Japan are having their products tested for accredited certification that they are free of contaminations and ready for export.

She further speculated that the demand for frozen and processed food, especially seafood, in Japan should stay for 6 months after which the situation will return to normal.