BANGKOK, 5 April 2013 Commerce Minister Boonsong Teriyapirom presided over the launch of a project to improve One Tambon One Product (OTOP) potentials through expansion of marketing channels via retail trade.
The project is a major policy of the government to support and bring prosperity to local communities. The quality of OTOP products has been improved over time with the government assistance in providing trainings, seminars, and marketing to village entrepreneurs.
As part of today’s ceremony, the Permanent Secretary for Commerce signed a memorandum of understanding (MOU) with the Thai Retailers Association, under which both sides will cooperate in increasing the distribution channel of OTOP goods in department stores, giant retail stores and other shops. They will jointly lay out marketing plans to boost OTOP sales both in and out of the country.