BANGKOK, 17 May 2012 – The Bangkok Mass Transit System, commonly called ‘BTS’ by its short name, has drawn in 20 business giants to offer special promotion for Rabbit pass holders.
The new ‘Rabbit’ ticket, which has been on sale since late April, allows holder to benefit from the use of just one ticket to commute on the BTS, the underground train (MRT) and the Bangkok Rapid Transit (BRT).
With the hope of selling up to 1.5 million Rabbit passes in one year in the initial stage, the BTS is cooperating with 20 other companies, who agree to offer special discounts to Rabbit pass holders.
Joining the campaign are all the big names including McDonald’s, Star Bucks, Black Canyon, Au Bon Pain, Burger King, Mister Donut, Oishi Group and other shops in Siam Paragon and the Emporium.
According to BTS, 600,000 people use the BTS each day on working days with the highest passenger number in March at 710,000 per day. Around 3-400,000 passengers are recorded on weekends.
The Rabbit pass will entirely replace the old smart cards. Passengers can now use the Rabbit pass to travel in the entire BTS system.