PATTAYA, Thailand – While Thailand’s property sector continues to face pressure from weakening purchasing power, tighter mortgage approvals, and rising development costs, most developers have slowed new project launches. However, major listed companies are moving in the opposite direction by aggressively expanding land acquisitions for future development.
According to an industry survey, a total of 10 leading property firms are planning combined land investments worth over 44 billion baht, signaling long-term confidence in strategic locations across Bangkok, the Eastern Economic Corridor, and key provincial markets.
Leading the sector is AP Thailand, with the highest land acquisition budget at 15 billion baht, up 22% from the previous year.
Other major developers are also actively investing:
- Lalin Property has set aside 500–800 million baht to support future low-rise residential projects.
- Pruksa Holding has allocated 1.5 billion baht for land and new development, supplementing existing land assets valued at 1.2 billion baht to target higher-end segments.
- Land and Houses plans approximately 2 billion baht in land purchases under a 4.5 billion baht investment budget.
- Frasers Property (Thailand) has earmarked 3.7 billion baht from a total investment budget of 6 billion baht.
Meanwhile, Sansiri has increased its land acquisition budget to 3 billion baht, up from 2 billion baht, citing strong opportunities across Bangkok, surrounding areas, and Phuket. The company has already completed around 50% of planned purchases, focusing on ready-to-develop sites to accelerate revenue generation.
Sansiri is also actively seeking new land plots in key Bangkok zones, including Ari–Ratchakru–Pradiphat, Chulalongkorn–Rama IV, Nang Linchi–Suan Phlu–Yen Akat, as well as suburban corridors such as Bang Bon, Tiwanon–Rewadee, Rama 9, On Nut–Bang Na–Kingkaew, Srinakarin–Pattanakarn, and western Bangkok expansion zones like Phutthamonthon–Phra Pinklao–Phetkasem.
In the premium segment, PROUD Real Estate is negotiating the purchase of 2–3 plots in central business district locations near mass transit, with a budget of 2.5–3 billion baht.
Supalai also confirmed strong market activity, noting that land plots are being offered from both developers and private landowners across Bangkok and provincial areas. The company has set a land acquisition budget of 8 billion baht for the year, focusing on value and long-term potential.
AssetWise (ASW) said the slowdown in new project launches has reduced supply in some locations, while demand remains. The company has already fully utilized its 3 billion baht land budget in the first half of the year, mainly in Bangkok and Phuket. It is also increasingly acquiring land and completed structures from other developers for faster project turnaround, including sites with completed EIA approvals. “Each developer has a different strategy. Some projects can be repositioned under our brand or adjusted to better match current demand. Many sites already have EIA approval, allowing redevelopment within about a year,” the company noted.
Finally, SC Asset reported strong land buying activity, with a 4 billion baht budget for low-rise development. More than half has already been deployed across 15 small land plots, exceeding earlier targets due to attractive pricing and strategic locations near central Bangkok. SC also noted that an upcoming land valuation adjustment in December is unlikely to impact pricing decisions, as market transactions are primarily driven by landowner expectations rather than official appraisals.
