PATTAYA, Thailand – The Tourism Authority of Thailand (TAT) is putting seven central provinces on the wellness map — Chai Nat, Lopburi, Sing Buri, Ratchaburi, Samut Songkhram, Suphan Buri, and Ang Thong — and the pitch is simple: short drive from Bangkok, slow down, feel better.
The “Journey of Longevity” campaign runs until 15 June 2026, designed specifically for Gen Y travelers who want more than just a change of scenery. Think wellness retreats, community-based experiences, and the kind of rest that actually helps with office syndrome and burnout, not just a weekend away.
The central region was chosen for its accessibility, local food culture, natural settings, and notably uncrowded destinations. TAT calls it “Rest & Recharge”: short breaks with real impact on both physical and mental well-being.
The campaign is backed by partners including S Spine and Joint Hospital, Ascend Travel, True Leasing, gettgo, and Sanook.com — with perks like health screening discounts, cashback, and travel insurance deals built in for participants.
Ready to recharge without going far? Check out the site: https://journeyoflongevity.com/ (PRD)
