BANGKOK, Thailand – The Department of Intellectual Property (DIP), led by Director-General Auramon Supthaweethum, is taking swift action after discovering that foreign entities have attempted to register Thai trademarks overseas—including “Moo Deng,” “Hongthai,” and “IRPC.” These brands were found registered or pending registration in countries such as China and Vietnam, potentially blocking Thai businesses from using their own names abroad.
Through the Trademark Monitor Project, the DIP actively tracks trademark announcements in major trading partner countries like ASEAN members and China. When suspicious applications are found, Thai brand owners are immediately alerted to file objections—with legal guidance provided free of charge. Since the program began in March 2025, more than 100 Thai companies have joined, and several trademark infringements have already been successfully stopped in time.
The swift action prevented major losses, including an estimated 300 million baht that could have been lost if the “Moo Deng” brand had not been opposed in time. The Director-General reaffirmed that the project not only protects Thai businesses from brand theft but also builds confidence for global expansion. She stressed that the ministry will continue strengthening international IP protection to safeguard Thailand’s reputation, support exporters, and defend national economic interests. (NNT)
