CHIANG MAI, Thailand – The Tourism Authority of Thailand (TAT), through its Guangzhou Office and the East Asia Market Division, hosted four top Chinese influencers for the “Amazing Thailand Health & Wellness Fam Trip 2025” in Chiang Mai from July 29 to August 3, producing engaging content for Chinese social media platforms.
The delegation was welcomed by Boonrapee Damrongrat, TAT Director of the East Asia Market Division, who introduced the group to curated experiences across Chiang Mai Province. The participating influencers, Li Lin, Yao Yao, and the duo Boss Lu & Sister Jingjing, have a combined audience of more than four million followers across platforms such as Douyin, Weibo, and Xiaohongshu.
Throughout the six-day program, the group experienced a range of wellness and cultural activities. These included spa treatments at Oasis Spa, sound healing therapy, and traditional Lanna costume fittings. They also visited historic temples such as Wat Intharawat and Wat Ban Den, and explored Baan Kang Wat, a community-centered arts space known for supporting local artisans. Filming was conducted at Aleenta Retreat Chiang Mai, a wellness-focused venue catering to health-conscious travelers.
The culinary portion of the trip featured meals designed around Thai health traditions and Northern Thai flavors. Dishes such as Khan Tok dinner sets, Khao Soi, fiddlehead fern salad (Yum Pak Kood), and Kaeng Liang showcased locally sourced ingredients and reflected Thailand’s approach to holistic well-being through food.
TAT expects the influencers’ content to resonate with Chinese audiences interested in wellness-focused travel. The campaign is also anticipated to boost inbound tourism and support collaboration between Thai wellness providers and Chinese travel operators through increased exposure and consumer engagement. (NNT)
