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Government, businesses map out 2010 tourism promotion strategy
Phasakorn Channgam
With the New Year here, government and private-sector officials
are mapping out strategies to promote Pattaya as a tourist destination
at home and abroad.
Niti Kongkrut, director of the Tourism Authority of Thailand’s Pattaya
office, Deputy Mayor Verawat Khakhay, Pattaya Business & Tourism
Association Chairman Jamroon Wisawachaipan and officials from the
Chonburi government brainstormed marketing plans at the A-One Royal
Cruise Hotel Dec. 16.
 Deputy
Mayor Verawat Khakhay (left) and Niti Kongkrut (right), director of the
Tourism Authority of Thailand’s Pattaya office, go over tourism plans
with government and private-sector officials.
TAT and the Provincial Organization Authority have allocated 18 million
baht to tourism promotion for the coming year with 15 million baht of
that to be spent on attracting foreign tourists, principally from India
and the Middle East.
The tourism agency plans to exhibit at the ASEAN Travel Forum in Brunei
in January, Outbound Travel Mart in India in February and the ITB Trade
Show and Travel Mart in Berlin in March. The Germany show is the only
stop TAT plans to make in a Western country.
Domestic marketing efforts will focus on the TAT’s ongoing Northeast
Road Show, which will make its next stops in Khon Kaen, Udon Thani, Ubon
Ratchathani and Nakhon Ratchasima next spring.
Skål international and
PATA join forces in Bangkok
Skål International Bangkok and the Pacific Asia Travel
Association (PATA) joint Christmas luncheon was held in Bangkok
at the Dusit Thani Hotel on Tuesday, December 8.
The event was attended by over 100 members and guests, among
whom was the recently appointed governor of the Tourism
Authority of Thailand (TAT), Suraphon Svetasreni.
Pictured In the photo are board members of both associations
with Suraphon, who appears in the middle of the front row (6th
right) with Andrew Wood, president of Bangkok Skål (7th right),
Greg Duffell, president and CEO of PATA (5th right) and Luzi
Matzig, chairman of the local Thailand PATA chapter (4th right).
Dusit Thani Pattaya welcomes German Press on a Fam Trip to Thailand
The media guests were welcomed to Dusit Thani
Pattaya by Kei Uchiumi (far left), director of MICE, Vanjie Lauzon (4th left),
hotel marketing communications manager and Oranuch Chantramala (5th left), Dusit
Club manager.
Dusit International in cooperation with the Tourism Authority of Thailand,
Tourism Insider, and Air Berlin recently sponsored a German press trip to
Thailand.
The trip included a visit to the company’s various hotels and resorts in order
to increase awareness of Thailand as a great holiday destination and boost
business opportunities in the German market.
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