Children, parents and the press attended the recent
launch of Dunkin’ Donuts (Thailand) Co. Ltd. “Books for Friends”
project which aims to provide underprivileged children in Thailand with a
chance to improve their reading skills. The event was organized and held
at Dunkin’ Donuts in Siam Square located on Rama I Road, Bangkok.
“Books
for Friends”
To participate in the “Books for Friends” project,
Dunkin’ Donuts customers and the general public are invited to donate
educational books, comic magazines etc., for students aged 14-16 which can
be delivered at any Dunkin’ Donuts stores located in the Bangkok area.
Khunying Kullasup Kejmaenkij, former director of the
Fine Arts Department, presided over the launching ceremony. “The
‘Books for Friends’ project of Dunkin’ Donuts is a commitment made
by the company to benefit students from poor families throughout
Thailand,” she told the audience. “It also underscores the need for
businesses to focus on their responsibilities to society, especially
toward education.”
“Encouraging children to read educational materials
is one way for our children to spend their time fruitfully, broaden their
knowledge and desist from doing harmful acts. I would also like to
congratulate both Dunkin’ Donuts’ management and their staff on their
commitment to moral social value,” she added.
Moonthira Narula, executive director for marketing of
Dunkin’ Donuts said, “This is our first year in organizing such a
campaign to enhance the reading capabilities of Thai students by
encouraging them to read more in order to broaden their knowledge and
views. We at Dunkin’ Donuts believe that education is fundamental in
learning and development which will help children grow up to be good
resources for the Thai community. The staff at Dunkin’ Donuts together
with volunteers will sort and distribute the books to selected students in
the provinces,” she said.
Dunkin’ Donuts has been operating in Thailand for
some 20 years. The company is committed to strengthening family values and
to fulfilling its role as a good corporate citizen. As part of the recent
National Children’s Day and the company’s 20th anniversary
celebration, the company awarded 20 scholarships to the children of its
staff.
ISR’s
junior choir joined with musicians from secondary school to present some
lovely Christmas Carols.
‘In
the Mood’ with the Jazz Band.
Everyone
enjoyed looking at the exhibition of artwork by secondary students.