Pattaya Mail Business News

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British Chamber Eastern Seaboard Seminar

Amway (Thailand) stages grand opening for Pick & Pay outlet

Innovation Day at TGI

The Thai-German Institute held their 2nd Technology Exhibition under the title of ‘Innovation Day’ at their Institute in Amata Nakorn on the 4th of April.

German Ambassador Hermann Erath tries out the new BMW C1, the first bike with safety belts, as HE Pichate Satirachaval, the Deputy Minister of Industry looks on.

HE Hermann Erath, Ambassador of Germany and HE Pichate Satirachaval, the Deputy Minister of Industry presided over the event and were warmly welcomed by the directors of TGI, Walter Kretschmar and Narong Ratana.

TGI holds two exhibitions a year with each lasting six months. The purpose is to invite industries and businesses to display their latest technology, using TGI as the hub and a meeting point for knowledge and technology transfer. Some of the many highlights of innovation at the exhibition were:

Siemens with its products and services, especially in calibration

Heatec with its technically unique hot acid proven air filter system, which is manufactured locally and exported to many countries, including Germany

BMW with two motorbikes, one from 1938 and the other the new C1, the first bike with safety belts

The Bio Diesel Pilot Project initiated by EC-Chem, Siemens and TGI, and

Solar Technology from Solar (Siemens), as well as many more.

Why was the event called Innovation Day? Walter Kretschmar explained in his opening speech, “First of all, TGI provides two exhibitions a year. One starts in October under the motto ‘Cooperation’ to remind us of the very peaceful and fruitful reunification in Germany. The other starts in April, just before Songkran and is called ‘Innovation Day’. All those who attended the event at TGI may have noticed that water fountains guided them from the entrance to the Audi Max. Water is the symbol of Songkran, the symbol of life, the symbol of innovation. A fountain is full of water, full of life; always with the same water but always in a new mix so it is never the same with the second flow.

“TGI the High Tech Training Center is the point and the place where technical people are partners with the industry, where continuous innovation can develop. Where knowledge and skills are implemented.

“In this globally high-tech world, knowledge doubles every second year. How do we keep pace? By training, at TGI. TGI is like a pump in the fountain but TGI alone cannot produce innovation by pumping skills and knowledge into the industry.

“Communication, creativity and continuous fertilization are as important to create innovation as cooperation and training that we provide.”

As John F. Kennedy once said, “If you think training is too expensive, try ignorance.”

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British Chamber Eastern Seaboard Seminar

Basic Marketing Principles

The British Chamber of Commerce (BCCT) in association with First Training presents a full day Eastern Seaboard seminar titled ‘Basic Marketing Principles’ to be held on Thursday April 26 from 9:00 a.m. (registration) - 4:30 p.m. at the Amari Orchid Resort, Pattaya.

The seminar is aimed at Thai staff who have just entered the marketing field or those who are switching to the marketing division for the first time. Those who are experienced in the field of marketing will derive little benefit from these seminars. There is a maximum limit of 20 students. The first 30 minutes of the seminar are for registration.

The following will be covered in the seminar: what is marketing?; the customer and the company; branding decisions; identifying the brand preference; product line decisions; distribution channels; choosing the message and media for advertisements.

Any Eastern Seaboard company, irrespective of BCCT membership status, is welcome to nominate their staff.

The cost per participant is baht 2,850 inclusive of lunch, VAT, course materials, certificate and two coffee breaks. Please fax or e-mail the name/s of participants to the BCCT office (fax: 02 651 5354). Cheques must be made payable to “First Training”. Bookings will be taken on a first come, first served basis. Please fax or email to Mariam ([email protected]) at the BCCT office to confirm your place.

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Amway (Thailand) stages grand opening for Pick & Pay outlet

Amway to hold regional Expo 2001 in Had Yai

Amway (Thailand), Thailand’s leading direct selling company, is staging the Amway Regional Expo 2001, and will open an Amway Pick & Pay outlet in Had Yai district.

The company will also stage its anniversary celebration, “Amway.... Towards the 15th Year of Quality Life”, at the Impact Convention Center, Muang Thong Thani on May 20. Amway will spend over 20 million baht to launch special promotions for Amway customers this year.

Amway (Thailand) general manager Preecha Prakobkit said, “Due to the success of Amway Expo and Convention 2001 in Bangkok in February, we will stage this event in other provinces, starting off at Lee Garden Plaza Hotel in Had Yai, Songhla Province. We will also stage the opening ceremony for Amway Pick & Pay outlet, Had Yai branch at this event, which will be presided over by Songkla deputy governor Yongyuth Saengchan.”

The new Amway Pick & Pay outlet in Had Yai is located on Chotiwittaya 4 Road.

Said Mr. Preecha, “We have spent more than 10 million baht building this Pick & Pay outlet, which includes computer installation and decoration. My goal for this store is not only to give Amway independent business owners and members more convenience when buying Amway products, but also to distribute more income to the Had Yai region.”

The Amway regional Expo 2001 in Had Yai will include an exhibition covering rules of conduct and codes of ethics, customer service advice, product demonstrations, and Amway personnel shoppers catalog.

Amway’s independent business owners and members, plus the general public are welcome to attend this event free-of-charge.

Amway (Thailand) will hold its 14th anniversary with the show “Amway... Towards the 15th Year of Quality Life” from 10 a.m. to 9 p.m. on May 20 at the Impact Convention Center, Muang Thong Thani. This show will highlight the company’s business and charity achievements over the last 14th years. Amway (Thailand) was established on May 4, 1987.

Said Mr. Preecha, “ To make our success this year, we will spend more than 20 million baht on a special promotion called “Spend 800...Win A Million” that will see us returning profits to our customers. This promotion will last from May 3 to June 30.”

This promotion involves all purchasers who spend at least 800 baht per purchase receiving two coupons. The first one may offer an Amway air treatment system, water treatment system or other Amway products for just 10 baht, or 30 % off special discounts on 23 Amway products listed in the coupon. The other coupon can also be used to enter a lucky draw with a savings account worth 1 million baht up for grabs.

More information on this promotion will be available at “Amway...Towards the 15th Year of Quality Life”.

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