2020 tourism marketing plan aimed at generating 10 % more revenue

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Bangkok – The Tourism Authority of Thailand (TAT) has revised the tourism marketing promotional plan for 2020 which is focused on foreign tourists with high purchasing power and aims to generate 10 percent more revenue. The TAT will also propose that the government extend the visa fee waiver to attract more tourists to Thailand.

Yutthasak Suphasorn, TAT Governor, said that the TAT has clearly determined the guidelines for promoting the tourism market in 2020, in order for Thailand to remain among the top six countries that generate most income from tourism, and increase revenue by about 371 billion baht. It also wishes to create tourism sustainability by focusing on tourists with high purchasing power who give priority to quality rather than price.

Tourists to Thailand will also see the introduction of a new concept “60 Happy Trails @ Muang Thai, The Series”, a project to stimulate tourism throughout the year in three different seasons. Destinations will link major and minor tourism cities and communities that are keen to welcome and accommodate tourists.