Strong marketing campaign planned for 2012 PTT Pattaya Open

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Pentangle Promotions Co., Ltd, the licence holders and organizers of the PTT Pattaya Open recently held a working group meeting with the Dusit Thani Hotel, Pattaya to discuss preparations for the 2012 tournament, which will be held at the hotel from 5–12 February 2012.  Items on the agenda included the venue set-up, functions, security, support activities and the PR and marketing plans.

The 2012 PTT Pattaya Open will utilize the Women’s Tennis Association (WTA) umbrella theme “strong is beautiful” for its marketing campaign, which will commence from the second half of December 2011 through until the end of the tournament.  At the heart of the marketing activities is an extensive outdoor advertising campaign in Pattaya as well as utilizing BTS stations in Bangkok.  TV and radio promotion spots and newspaper advertising will be part of the mix in the 10,000,000 baht campaign stretching over 2 months.

The working group poses for a photo at the Dusit Thani Pattaya following their meeting to discuss preparations for the 2012 PTT Pattaya Open tennis tournament. The working group poses for a photo at the Dusit Thani Pattaya following their meeting to discuss preparations for the 2012 PTT Pattaya Open tennis tournament.

Support activities planned around the tournament include a beach reclamation project in Pattaya Bay, programmes for underprivileged children in Pattaya and kids clinics for aspiring young tennis players.

Full details of the tournament and the support activities will be made public at a press conference to launch the 2012 PTT Pattaya Open at the Dusit Thani Hotel, Bangkok on 6 January 2012.