BANGKOK, Thailand – The Tourism Authority of Thailand (TAT) is launching two tourism campaigns to attract more international visitors in the final months of 2026 and sustain travel demand into early 2027. Thailand Winter Plus targets at least 300,000 additional arrivals in November and December, while Thailand Winter Blast will promote international travel and expand airline capacity through March 2027.
The plans were discussed at a National Tourism Policy Committee meeting chaired by Deputy Prime Minister and Commerce Minister Suphajee Suthumpun on November 12. TAT Governor Thapanee Kiatphaibool attended the meeting, which addressed slower growth in major overseas tourism markets. Thailand is expected to welcome 31.24 million international visitors this year, slightly below its target of 31.5 million.
Thailand Winter Plus will target nine priority markets and groups, including China, Malaysia, South Korea, India, and Gulf Cooperation Council countries. Through partnerships with airlines, tourism businesses, and online travel platforms, the campaign seeks to attract more travelers while maintaining at least 1.9 million visitors from short-haul markets during the final two months of the year.
Thailand Winter Blast, running from November 20, 2026, through March 31, 2027, will support at least 200 charter flights and promotional activities with five or more airlines. TAT also plans to increase international airline seating capacity by approximately 1.06 million seats to support its goal of welcoming 34 million international visitors in 2027, compared with a baseline forecast of 32.94 million. (NNT)
