BANGKOK, Thailand – The Tourism Authority of Thailand (TAT) and ICONSIAM have announced Amazing Thailand Countdown 2027, a five-day New Year celebration along Bangkok’s Chao Phraya River. Scheduled for December 27 to 31 at ICONSIAM’s River Park, the event will feature an extensive fireworks display, live entertainment, and cultural activities to attract Thai and international visitors.
A major attraction will be a 1,400-meter fireworks display using environmentally friendly materials made from Thai glutinous rice, accompanied by synchronized lighting, music, and special effects. More than 200 Thai and international performers are expected to take the stage, while visitors can also enjoy contemporary cultural shows and regional Thai cuisine throughout the festivities.
TAT Governor Thapanee Kiatphaibool stressed the importance of major festivals in attracting higher-spending tourists and generating economic benefits for the country. ICONSIAM Managing Director Supoj Chaiwatsirikul also detailed plans to deliver the venue’s largest New Year celebration yet, following eight years of hosting countdown events along the river.
Organizers expect the celebration to reach more than 100 million viewers worldwide through international broadcasts and media coverage. The event is set to boost spending at hotels, restaurants, and other tourism-related businesses, promote Bangkok as a leading New Year destination, and encourage visitors to explore more of Thailand. (NNT)
