BANGKOK, Thailand – THAIFEX–HOREC Asia 2026 generated a trade value of more than 3.77 billion baht, with strong participation from businesses and buyers in the hospitality and foodservice sectors. The exhibition was held at the IMPACT Exhibition and Convention Center in Bangkok and was co-organized with the Thai Chamber of Commerce and Germany’s Koelnmesse.
The three-day event featured 664 companies, including 270 from Thailand and 394 from overseas, across 1,145 booths. Exhibits covered a wide range of products and services for hotels, restaurants, cafés, and catering businesses, reinforcing Thailand’s position as a regional hub for the HoReCa industry.
According to the Department of International Trade Promotion, attendance reached 21,305 visitors, up 9.5 percent from the previous edition. Of that total, 18,994 were domestic trade visitors, and 2,311 came from more than 70 countries. The largest groups of international visitors were from China, Vietnam, the Philippines, Malaysia, and Singapore. Leading product categories included café and bar equipment, kitchen solutions, bakery and ice cream, food products, and furnishings.
The event also supports Thailand’s tourism and service sectors, which remain key drivers of the economy through revenue generation and employment. Thai companies secured four awards at the THAIFEX–HOREC Innovation Awards 2026, highlighting continued progress in product development and competitiveness in international markets.
International participation expanded, with exhibitors from 35 countries and regions, including Italy, the United States, China, and Singapore, along with new participants such as the Netherlands and Sweden. Organizers said preparations are underway for THAIFEX–HOREC ASIA 2027, scheduled to run for four days from March 2 to 5 at the same venue in Bangkok. (NNT)
