BANGKOK, Thailand – The Public Relations Department (PRD) has begun efforts to bolster its organizational communication strategy by building a unified institutional brand. The development was discussed during the first meeting of the PRD Organizational Communication Working Group for 2026, chaired by PRD Deputy Director-General Suppapong Chaolan.
Officials reviewed progress on a key performance indicator for the 2026 fiscal year related to developing the department’s corporate identity. During the first half of the year, the group is preparing a Corporate Identity Manual that will provide communication guidelines and visual standards for all PRD units to follow, ensuring consistent messaging and clearer recognition of the agency among target audiences.
Participants also acknowledged the official order appointing members of the Organizational Communication Working Group and examined several draft documents supporting the project. These included reports summarizing a public opinion survey on the department’s image, an assessment of target audiences for PRD communications, and proposals outlining brand positioning and organizational values.
The meeting also reviewed a draft framework for compiling departmental information for the 2026 fiscal year, which will later be integrated into the PRD AI chatbot system. Officials said the work will help improve communication with the public and provide clearer direction for the department’s outreach activities. (NNT)
