BANGKOK, Thailand – Thailand’s Department of Internal Trade said Valentine’s Day flower prices this year have remained stable, supported by cool weather conditions that improved flower quality, lowered production costs, and allowed Thai roses to compete effectively with imports from China, Feb 14.
The department reported that the Valentine’s Day flower market in 2026 was lively, particularly at major wholesale markets in Bangkok, where consumers began purchasing flowers early in the day. Supplies were sufficient to meet demand, with both domestic produce and imported flowers available, preventing abnormal price increases.
Ms. Yanee Srimanee, Deputy Director-General of the Department of Internal Trade, said favorable cooler weather in several growing areas helped roses and other flowers develop better quality, with larger blooms, richer colors, and longer shelf life. Production costs did not rise significantly, allowing prices to remain steady or decline slightly compared with last year.
She added that Thai growers have increasingly been able to cultivate international rose varieties by improving greenhouse management and environmental control techniques. As a result, locally grown roses now offer quality comparable to imported flowers and can compete with Chinese roses in both price and appearance.
At the same time, imports from China remained plentiful due to favorable growing conditions there, helping to supplement overall market supply and prevent shortages.
A price survey found that imported roses were selling at 200–300 baht per 10 stems, down from 200–400 baht last year. Long-stem red Thai roses were priced at 350–380 baht per 20 stems. White carnations were selling at 120–150 baht per 20 stems, white lilies at 200–300 baht per 10 stems, and sunflowers at 180–300 baht per five stems. Rose bouquets, both red and white, were priced between 400 and 1,500 baht, depending on size and arrangement.
The deputy director-general said no price pressure was observed this year due to adequate supply and healthy competition. Consumers were able to choose flowers to suit their budgets, ranging from single stems to large bouquets for special occasions. Sales of Thai roses are expected to improve compared with last year due to better quality and affordable prices.
The Department of Internal Trade said it continues to strictly monitor traders’ compliance with pricing regulations, particularly the requirement to clearly display prices. Most vendors were found to be cooperating well.
Consumers are encouraged to compare prices before purchasing and report any violations, such as failure to display prices or excessive pricing, via the department’s hotline at 1569. Officials said market conditions will continue to be closely monitored throughout the Valentine’s Day period to ensure fairness and transparency in Thailand’s flower market.
