According to Mrs. Thitiporn Maneenate, Director of the TAT Hong Kong Office, “Reaching over 2.43 million households, Chinese-language TVB is Hong Kong’s largest television station. It has also extensive global reach, as TVB’s programs are broadcast in more than 40 countries, reaching about 300 million households globally. Our collaboration with TVB highlighted the beauty and attractions of Thailand to Chinese-speaking audiences in Hong Kong, Macau, China, as well as overseas Chinese around the world. The Miss Hong Kong Pageant 2012 broadcast reached an estimated 129 million viewers through the live broadcast, program archives, and mobile applications.”
The ten finalists in the Miss Hong Kong 2012 Pageant enjoyed a variety of activities in Bangkok, Nakhon Pathom, and Koh Samui. During the final round, viewers of the pageant broadcast enjoyed seeing the finalists experience the beauty of Thai culture, art, traditional dress, Thai massage, medical and wellness services, seas and beaches. Miss Cheung Ming Nga Carat, who was crowned Miss Hong Kong 2012 in the pageant finale on 26 August, will have the opportunity to visit again to experience more of Amazing Thailand.
Thailand welcomed 531,192 visitors from Hong Kong in 2011, a 35% increase over the previous year. From January until the end of July 2012, Thailand has seen 247,231 visitor arrivals from Hong Kong. The average stay in Thailand for a visitor from Hong Kong is 6.54 days, with average daily spending of 5,599.70 baht. Over 80% of Hong Kong arrivals are repeat visitors.
To watch highlights of Miss Hong Kong 2012 Pageant and the finalists’ experiences in Thailand, visit mytv.tvb.com.