TAT Promotes Green Tourism Though Greenista Expo 2012

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Bangkok, 27 March 2012 – TAT participated in the Greenista Expo 2012 at the IMPACT Muang Thong Thani during 23 – 26 February, 2012. TAT organised the 7 Greens Concept exhibition, which was aimed to promote understanding on sustainable tourism. As responsible tourism is becoming more important to the tourism industry, TAT took the opportunity to educate consumers on this growing segment.

The Greenista Expo 2012 was organised by Mice Management Company Limited in cooperation with the public and private sectors related to environmental products and services: Department of Industrial Promotion, Thailand Convention and Exhibition Bureau, Agricultural Land and Reform Office, Eastwater Group and many organisations. An objective of the Expo was to create conservation awareness for the young generation under the “[email protected] me” concept.

“We believe that the Expo will enhance environmental conservation awareness that will absolutely bring an advantage to the tourism industry, and this is an opportunity that TAT can present green tourism through the MICE industry,” said Mrs. Kulpramote Wannalert, Director of the Attraction Promotion Division.

The Expo was organised under the “Green Product Hero” concept with more than 50 leading eco-friendly producers showcasing their products. The activities included a seminar on Green topics including Go Green, Green Mine, Eco Design, etc.

From its participation in this event, TAT hopes that more Thai people, especially families and youths, will be aware of the 7 Greens concept and that they will utilise the concepts whenever travelling around the country as well as in their daily lives.