TAT ORGANISES "PHUKET SEAFOOD FIESTA 2011" TO ATTRACT TOURISTS DURING THE GREEN SEASON

Thursday, 04 August 2011

Phuket, August 1, 2011 — The Tourism Authority of Thailand (TAT) is to organise the “Phuket Seafood Fiesta 2011” during 1-31 August 2011 to attract visitors to one of the kingdom’s most popular beach resorts during the “Green Season” months.

Seafood lovers will be able to enjoy a vast range of Thai, Asian and global delicacies during the festival, which is being organised in cooperation with the Phuket Provincial Administration, numerous public sector agencies and the Phuket tourism industry.

Tourism Authority of Thailand Governor Suraphon Svetasreni said, “Phuket, one of the world’s most popular beach resorts, is already renowned for its excellent seafood, all prepared in a variety of different styles and combinations.

“The festival aims to create awareness of its outstanding seafood as a unique selling point and generate additional business for the main island as well as the many surrounding islands and resorts during what is traditionally known as the “low season” but which we now call the Green Season.”

The main events will comprise of the following:

More sales promotion and activities on 12-13 August 2011, from 1700-2200 hrs, on Rawai Beach and 25-26 August 2011 from 1700-2200 hrs at Chalerm Prakiat Park, Phuket Town of Phuket.

“Good Taste Best Price” campaign, with over 100 food shops and restaurants in Phuket giving special discounts of 10-20% for seafood dishes.

Musical performances and entertainment during the sales promotion activities.

Seafood cooking contest.

Cooking demonstration of local and international dishes by famous chefs.

Promotion of Thai cuisine is one of the TAT’s topmost priorities because it is an indispensable part of the travel and tourism experience.

Thai food is one of the most popular cuisines world-wide. There are thousands of Thai restaurants all over Europe, North America, Oceania and Southeast Asia ranging from elegant up-market outlets to fast-food take-aways.

Phuket is today Thailand’s second most important direct access gateway with a total of 521 domestic, regional and international flights per week. In 2010, the island attracted over five million domestic and international visitors, generating an estimated one billion Baht in income.

In recent years, the island resort has seen the development of a spectacular product range, especially spas, health and wellness resorts, attractions and boutique hotels. This has in turn attracted the interest of low-cost airline flights. One of the fastest growing market segments is weekend holiday breaks by visitors from neighbouring countries; such as, Singapore, Indonesia, Malaysia and India.

For more information please visit http://www.phuketseafoodfiesta.com

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