Pattaya-area hotel and tourist attraction operators were taught how to make their businesses “Muslim-friendly” in a bid to attract more visitors from the Middle East.
Pattaya Tourism Promotion director Ornwara Korapin hosted the June 4 marketing seminar at the Mytt Beach Hotel with Tourism Authority of Thailand Pattaya office Director Suladda Sarutilavan, TAT Dubai deputy chief Pairat Sukngam and representatives from Qatar Airways, which operates three direct flights between U-Tapao-Rayong-Pattaya Airport and Doha weekly.
Speakers told the hospitality industry executives attending that about 600,000 Middle Eastern tourists visit Thailand each year and are considered “quality tourists” by TAT, as they are big spenders, dropping an average 8,500 baht a day during stays that average 12 days.
Middle Eastern tourists generated 43.2 billion baht in tourism revenue last year, speakers said.
The seminar was organized to show tourism companies how to adopt their businesses for Muslim guests and educate the operators on Arab and Persian cultures.