The TAT is cooperating with the Nakhon Si Thammarat Provincial Tourism in launching the campaign. The province has spent 21 million baht reviving its new tourism image to entice more Thai and foreign travelers, especially those from Scandinavia, to holiday in the province.
The project is aimed at drawing in more tourists so that the locals will have more income to support themselves and their families. At the same time, the campaign is also expected to prepare the local people for the ASEAN Economic Community (AEC), which will be established in 2015.
Travelers in Nakhon Si Thammarat can experience various types of places and activities ranging from paying respect to Buddha’s relics, observing art and culture, hiking on mountain trails, visiting waterfalls, to tasting many types of food.