Ms Yingluck explained that the government was not only focused on generating tourism income but also on developing tourism sustainably for the long run. The government targets earning income of two trillion baht from tourism within five years. The prime minister said she was confident that the government could achieve this goal.
Tourism strategies should be adjusted to focus on cultural and ecotourism, the prime minister suggested, adding that the government was ready to support the private tourism sector in all aspects. If all parties jointly mapped out tourism strategies to boost tourism quality, it would help attract a large number of tourists.
In a related development, Culture Minister Sukumol Kunplome told journalists that the ministry will promote 84 cultural routes to stimulate tourism.
The workshop held in Chonburi was attended by relevant government and private sectors as well as Deputy Prime Minister Chalerm Yubumrung, Culture Minister Sukumol Kunplome, Prime Minister’s Office Minister Niwatthamrong Bunsongphaisan and Tourism and Sports Minister Chumpol Silapa-archa.