BANGKOK, 30 April 2012 – Asiatique the Riverfront, the largest riverfront shopping venue in Asia, was officially opened on Friday.
Located on Charoen Krung Road, the shopping venue has a 300-meter stretch facing the Chao Phraya River, with a total of 80,000 square meters of usable space. The first phase of the project is located on 44 rai of land.
It is built under the Life Museum concept, taking visitors back to the past, while decorations combine the hints of modern living. The design of Asiatique was influenced by the architectural style during the reign of His Majesty King Rama V, indicating the rise of the era in the past. Charoen Krung was the main trading venue in that period.