BANGKOK, 28 January 2016 – Thailand Convention & Exhibition Bureau (Public Organization) or TCEB has revealed a three-dimension strategy in response to the government policy to help boost national economy.
For the first time, Thailand Extra Exhibition was launched at TIEEF 2016 with an inpiration to turn Thailand into a venue for international trade shows in the ASEAN region.
Mrs. Supawan Teerarat, vice president for Strategic and Business Development, TCEB, disclosed steps will be taken in 2016 to reinforce international trade show industry to help strengthen national economy through the implementation of the 3D strategy which refers to the increasing of revenue, enhancing of image and developing of collaboration between public and private sectors.
Mrs. Jaruwan Suwannasart, TCEB director for Exhibition and Event, added that TCEB has originally launched the 2016 marketing campaign for trade show industry entitled ‘Thailand Extra Exhibition…Expand Your Business Opportunities in ASEAN’ at Thailand International Exhibitions & Events Forum (TIEEF 2016). The event emphasized on the collaboration between domestic and foreign alliances with the aim to develop and create strength for Thai MICE industry. Four hundred entrepreneurs from domestic and international trade show industry attended the event.
TCEB has expected a 5% increase in the number of MICE travelers to international trade shows or numbering about 191,000 in 2016. That is speculated to generate up to 15 billion baht in earnings which would account for 17% of a total MICE revenue.