TAT: 2 bn THB expected in circulation this Songkran

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BANGKOK, 23 March 2011– The Tourism Authority of Thailand (TAT) has expected that over two billion baht would be generated throughout Thailand during the upcoming Songkran Festival.

According TAT Deputy Director Thawatchai Arunyik, 50 major celebrative activities will be held in 13 tourism zones throughout the nation with a target to generate a circulative income of over two billion baht. About four million baht in budget has been set aside for public relations.

It is expected that out of about 100,000 Thai tourists expected to go abroad during the Thai New Year festival, 15,000 would change their mind and travel domestically instead. The case would generate an additional income of 500-600 million baht.

Reservation for accommodations during Songkran festival is found to be very lively, notably in the northern province of Chiang Mai and in eastern provinces such as Chon Buri where rooms are almost 100% booked.

Major Songkran celebrative events will be held in Bangkok, Chiang Mai in the North, Phuket in the South, as well as Khon Kaen and Ubon Ratchathani in the Northeast.