These are generally photos of individual items, all placed in the same positions and all of the same size. This style of catalogue photography is very easy and not beyond the capabilities of any weekend photographer with a good camera and some lights, and these do not need to be expensive either.
For this type of commercial photography you will only need three lights - one on one side of the object, one on the other side and the last one to light the background.
Now in the professional arena, the main lights will be flash heads, usually triggered off by an Infra-Red sender from the camera, but for the weekend photographer, you do not need to go to this expense to start with. You can buy internal reflector lights - the kind of light often used as a spotlight in the garden. My first ones were attached to dinner plates with tape, so they didn’t fall over.
The two front lights (left and right) you should place at around 45 degrees from the camera axis, and one should be twice as far from the subject as the other. You are not looking for flat lighting here, as it is necessary to get some shadow to give the object some form. This is called ‘modeling’, and expensive flash heads even have tungsten lights built in, and these are called modeling lights. These two main lights you can play with to get the effect you want, but once you have the result required, leave them alone, as you want the lighting to be the same for all the objects.
Because there is a linear relationship between these two lights and the square of the distance from the object, you can work out what the ratio is going to be, but at this stage, go on the appearance that your eyes can see.
The background light is also very important as it is needed to give some visual separation to make the object stand out from the background. I have found that lighting the background from below gives a good gradual tapering off of the light and again is left in position once the desired visual effect has been found.
Now if you are using the cheap tungsten spotlights, you now have to reset the white balance on your camera, or else you end up with different color casts which makes the objects look wrong, but once you have done that - fire away!
One item you will have to decide upon is the lens you are going to use. If you opt for a wide angle lens, you will have problems with distortion, as you will be shooting very close to the objects. If you move further away, the distortion will be less, but you will get all kinds of other images in the photo. The answer is to use a longer lens, so that you are further from the objects, and less likely to have light getting into the camera.
This longer lens does produce some other problems, in particular depth of field. In any catalogue, you cannot have the object going out of focus, so even though you are using a long lens, which produces a very short depth of field, this must be overcome. You do this by selecting the smallest aperture (which is the largest number on the lens) and around f16 is fine.
But this also means you will need a proportionally longer exposure time, so when shooting still-life objects you will need a tripod. For this type of photography, you do not need a large expensive tripod, but the small tabletop variety will be perfect. You can expect a shutter speed of several seconds.
So, to successfully carry out tabletop photography, you need three lights, a long lens and a tripod. It is not too difficult and if you follow the instructions this week, you will be able to produce good images which could be used in a catalogue.
Try your hand at it this weekend.