PACE launches ‘MahaSamutr’ country-club resort in Hua Hin

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PACE Development Corporation recently unveiled it’s ‘MahaSamutr’ project in Hua Hin – a luxury villa-and-country-club resort development aimed at Thailand’s high-end sector.

Located at Hua Hin Soi 112 on a plot of over 120 rai, MahaSamutr offers modern-style villas set around a 45-rai lagoon – Asia’s first clear-water man-made lagoon, complete with a world-class country club and beach club.

MahaSamutr will feature 90 luxury villas surrounding a 45-rai lagoon pool.MahaSamutr will feature 90 luxury villas surrounding a 45-rai lagoon pool.

The company announced the project in June to much fanfare with a glitzy launch party held at the Grand Hyatt Erawan Hotel in Bangkok that featured guest appearances by Thai celebrities ‘Aum’ Patcharapa Chaichue, ‘Chompoo’ Araya A. Hargate, Ananda Everingham and Mario Maurer.  The four A-list actors/actresses have signed on as the project’s spokes-models.

Sorapoj Techakraisri, Chief Executive Officer of PACE Development Corporation Plc, said: “MahaSamutr has brought together four of the hottest superstars of Thailand who have been chosen because they perfectly embody the project’s all-star concept.  With the choice of these spokes-models, the project has become the talk of the town.

“This will be a high-quality, high-end project developed by an all-star team using world-class technology.  We pride ourselves in paying attention to every detail of the process from architectural design and construction to interior design, as well as the lifestyle concept of the restaurants and sports activities,” he added

MahaSamutr will feature 90 villas, each covering 550-600 square metres on a 200-square wah plot.  Prices start from THB 35 million.  To ensure crystal-clear, turquoise water in the lagoon pool, the company has commissioned Crystal Lagoons to constantly monitor and maintain the lagoon’s water condition.

Sorapoj continued, “We are investing heavily in the Hua Hin Country Club to ensure world-class standards in both the design and advanced equipment.  It will offer indoor/outdoor sports and recreational activities to suit the needs of all family members.  In what should be the first of its kind in Hua Hin, the development offers, among others, various activities in the large clear water lagoon, such as kayaking, windsurfing, sailing and diving.  We have invited Olympic gold medalists and world-class coaches to create our sports and recreational programmes.”

‘Aum’ Patcharapa Chaichue, ‘Chompoo’ Araya A. Hargate, Ananda Everingham and Mario Maurer star in PACE’s television and Youtube ad for the MahaSamutr project.‘Aum’ Patcharapa Chaichue, ‘Chompoo’ Araya A. Hargate, Ananda Everingham and Mario Maurer star in PACE’s television and Youtube ad for the MahaSamutr project.

Hua Hin Country Club will be supported by International Leisure Consultants (ILC), Asia’s leading leisure, hospitality, spa, golf and recreational specialists.  Having been involved in the private club sector in Asia and beyond for more than 25 years with more than 40 clubs in Asia under its supervision, ILC brings a wealth of specialist knowledge and expertise as development and management consultants to the Hua Hin Country Club.

“Villa owners will be entitled to life membership at the Country Club.  We are also open to a limited number of outsiders to be members of the Hua Hin Country Club,” added Sorapoj.

MahaSamutr also has a dedicated ‘beach club’ that allows residents full access to Hua Hin beach, should they opt to swim in the sea.

As well as the Hua Hin development, PACE is currently constructing Bangkok’s tallest building – a stunning 77-floor pixilated tower (314 metres high) that will become a landmark feature of Bangkok’s skyline when completed in 2015.

MahaNakhon mixed-used development includes 200 Ritz-Carlton branded luxury residences priced between THB 34 million to over THB 336 million per home, a 159-room boutique hotel, as well as the CUBE Lifestyle and Retail Centre which is anchored by three world-class dining experiences, including Vogue Club, Dean and DeLuca’s flagship outlet, and L’Atelier de Joël Robuchon by ‘Chef of the Century’ Joël Robuchon who will open his first restaurant in Thailand there.