Thailand real estate developer Kingdom Property has summoned the renowned exclusivity, privacy and discretion of the tropical island of Mustique in creating a name for its new beachfront residences at Pattaya’s most prestigious beach, Wong-Amat.
Kingdom Property CEO Nigel Cornick said Mustique would be positioned at a level of quality, spaciousness and attention to detail above anything the Pattaya market had seen to date.
A winning smile: Kingdom Property CEO Nigel Cornick (left) and Vice President of Marketing Irina Breslavtseva (right) pose with Ananya Puangkulab (centre), one of the winners of the company’s naming competition for Mustique, Wong-Amat Beach.
“Out of our long experience in this market, we recognise there is a demand for beachfront residences that supersede the existing benchmarks for location, design and exclusivity,” Mr Cornick said.
Mustique, Wong-Amat will grace a 5 rai plot at the secluded northern end of the peninsula, its 50 storeys affording spectacular sea views from every one of its generously-proportioned units. It will feature the design of SODA, the architecture firm led by Stephen O’Dell, whose portfolio includes Kingdom Property’s Southpoint Pattaya condominium, as well as W Bangkok, Hilton Pattaya and Fraser Suites in Bangkok.
Mustique is the crown jewel in the St Vincent and Grenadines chain of islands in the West Indies. The private island is renowned for its laid back attitude to celebrity and its reverence of privacy. It has become the preferred haven of royals, power-brokers and superstars, attracting celebrities including David Bowie and his supermodel wife Imam, Mick Jagger and Tommy Hilfiger, all villa owners, as well as Jeremy Clarkson, Princess Margaret, Countess of Snowdon and Sir Paul McCartney.
Name It! Tag it!: Kingdom Property CEO Nigel Cornick (right) with Dan Cheeseman (centre left), one of the competition’s winners.
At a glamorous event at KU DÉ TA in Bangkok last month, Kingdom Property’s Name It! Tag It! competition was concluded, with two winners, Dan Cheeseman and Ananya Puangkulab, soon to be flying business class to Surfers Paradise on Australia’s Gold Coast for a five-night stay at the newly-renovated five-star Sheraton Mirage Resort & Spa.
“The competition was part of the process in selecting a name for the project,” Mr Cornick said. “Not only did we review all of the naming ideas from the competition entrants, but also those put forward by our marketing and branding consultants after an extensive screening.”
