“Prima Wongamat Phase II followed the successful launch of Prima Wongamat Phase I, a low-rise resort-style condominium project which has now enjoyed a sales rate of over 90%,” said Itthi Chavalittamrong, CEO of Petch Pattaya Development Co., Ltd.
Itthi Chavalittamrong (3rd left), CEO of Petch Pattaya Development Co., Ltd, holds up the contract of appointment of Jones Lang LaSalle as the sole sales agent for Prima Wongamat with Suphin Mechuchep (3 right), Managing Director of Jones Lang LaSalle.
“With a much larger development scale of Prima Wongamat Phase II, we want to ensure that the project will achieve a strong sales rate as rapidly as that in Phase I. For this reason, we decided to appoint Jones Lang LaSalle as the sole sales agent for Prima Wongamat Phase II, taking advantage of their strong connections to both local and foreign buyers,” said Itthi. “We also believe that our partnership with Jones Lang LaSalle that has a strong global brand will also ensure confidence of buyers in the project further,” he added.
Prima Wongamat Phase II occupies one of the best locations along Wongamat Beach, Pattaya. Upon completion in 2015, the project will comprise a 34-storey tower, featuring 108 fully furnished condominium units, a 7-storey serviced apartment component, and a 4-storey parking space. Conveniently located on Naklua Soi 18/1 in North Pattaya, the project also provides direct access to the beach.
The condominium component offers a variety of unit types ranging from studios, units with one to three bedrooms, penthouses with four bedrooms to grand penthouses with five bedrooms. Located on floors 14 to 34, all units will enjoy an unobstructed sea view.
Suphin Mechuchep, Managing Director of Jones Lang LaSalle, said, “Pattaya has become an increasingly popular choice for holiday-home buyers, due to improved facilities and more convenient accessibility from Bangkok. Increased availability of condominiums for sale in this market is another factor that helps attract more buyers into Pattaya.
“However, in the emerging market of Pattaya, condominium buyers could be bewildered by a wide choice of products that are on offer. In addition, there are many local and foreign developers taking part in this market. In such an environment, projects that obtain buyers’ confidence have a good chance to succeed. The developer’s profile is one of the major factors in ensuring buyer’s confidence,” she commented.
Petch Pattaya Development is a well-capitalized Thai property development company with a reliable track record from the development of high-end condominium The Cove, located in the same compound as Prima Wongamat. The company belongs to the well-known Chavalittamrong family, which has a strong financial base and also owns a large land portfolio in Pattaya, including the land on which Prima Wongamat has been developed.
Rajneeporn Bishop, Head of Residential Agency at Jones Lang LaSalle, said, “Prima Wongamat Phase II is a very unique condominium development in Pattaya. While most of the new condominium projects in the city offer smaller units, unit sizes at Prima Wongamat Phase II range from 41sqm for a studio unit to 846sqm for a grand penthouse. In addition, all units are fully furnished to high specifications including imported furniture, making offered prices at Prima Wongamat more attractive compared to condominium projects of a similar grade in the same area.”
Prices at Prima Wongamat Phase II start from THB 102,500 baht per sqm, including state-of-the-art interior design and furnishings such as mahogany hardwood floors, switchable opaque-to-transparent glass-wall bathroom, marble rock bedded bathtubs, leathered walls, floor-to-ceiling UV-proof windows and elevatable flat-screen LCDs.
“Prima Wongamat also offers a strong potential to enjoy a capital appreciation in the future as beachfront land available for new development in Pattaya is scarcer,” Rajneeporn added.
Upon completion in 2015, residents at Prima Wongamat will have access to a full range of exclusive luxury facilities including a swimming pool, club house, fitness room, sauna room, and surrounding and rooftop gardens.