Issara expands to Chiang Mai with new low– rise condo in a contemporary northern design

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Songkran Issara speaks exclusively to the Chiang Mai Mail about his company’s new project

Chiang Mai Mail General Manager Peerasan Wongsri recently met with Songkran Issara of Chan Issara Development Public Co. Ltd. at the Issara showroom in Chiang Mai as K. Songkran paid a flying visit to the city.

K. Songkran is originally from Songkhla Province in the south, the son of Chan and Malee Issara.  Married to Sri Issara, he has three children; two sons and a daughter.  He was recently appointed as Managing Director for the Chan Issara Wiphapol Co. Ltd, a subsidiary of Chan Issara Development Public Co. Ltd.

The Issara Chiangmai will have 570 units in 4 low-rise buildings with a large central green area on 6.5 rai of land on the 2nd ring road.The Issara Chiangmai will have 570 units in 4 low-rise buildings with a large central green area on 6.5 rai of land on the 2nd ring road.

Chan Issara Development Public Co. Ltd. have built housing projects in Bangkok, Phuket and Cha-am – Hua Hin and their over 25 years of experience has made them the leading real estate company in Thailand.  Known for quality construction and design, the company’s newest development in Chiang Mai, labeled ‘The Issara Chiangmai’, will feature 570 units in 4 low-rise buildings with a large central green area on 6.5 rai of land on the 2nd ring road.

Songkran Issara of the Chan Issara Development Public Co. Ltd.Songkran Issara of the Chan Issara Development Public Co. Ltd.

Here K. Songkran talks about the project and his company:

CMM: Where and how was “Chan Issara” established ?

K. Songkran: The company was established in1987 and we initially began to develop and facilitate real-estate in Bangkok.  Gradually we expanded the business to tourism destinations such as Phuket and Hua Hin before becoming the leading real-estate company in Thailand.  The company has since continued its expansion and launched developments in other popular locations in Thailand, like Chiang Mai.

CMM: How have resources been allocated for this project?

K. Songkran: For ‘The Issara Chiangmai’ we have allocated the project over 6.5 Rai of land, situated near the 2nd Ring Road, a short 5 minute drive from Central Festival at San Dek intersection.  The company will build condos in a northern contemporary style under the concept ‘Special uniqueness inspired by inherited cultural arts amidst the natural charms of Chiang Mai’.  Unique features of the project include a central green area, which covers over half the property, a library, a jacuzzi, children’s swimming pool, a gym, and a swimming pool next to Maenam Kao.  Providing 24 hour security and a spacious lobby, the condo offers a peaceful and secure ambience.

‘The Issara Chiangmai’ will have a total of 4 seven storey buildings and will offer 1 bedroom condos from 35-40 sqm starting from 1.89-3.28 million baht and 2 bedroom condos from 70-77 sqm from 4.99-7.25 million baht.  Reservations will be available from May 2014 and the project is most likely to be completed in 2016.

CMM: What was the objective of choosing Chiang Mai?

K. Songkran: There are many projects under construction for the Issara Group, including locations in Bangkok, Phuket, Cha-am – Hua Hin and now Chiang Mai.  Personally, I prefer up-country projects, and to make them resort style.  I have had my eye on Chiang Mai for 15-20 years but back then Chiang Mai was not ready in many aspects.  Today the infrastructure is ready, with an international airport and conference center, better schools and attractons like the night safari.  The roads have also been developed and improved plus the launch of the ASEAN Economic Community in 2015 will make Chiang Mai the northern hub.  In addition, Chiang Mai has seen higher income growth resulting in a higher purchasing power for local residents.

Songkran Issara (right) chats with Chiang Mai Mail’s General Manager Peerasan Wongsri about his company’s new development in Chiang Mai.Songkran Issara (right) chats with Chiang Mai Mail’s General Manager Peerasan Wongsri about his company’s new development in Chiang Mai.

CMM: Is it true that the ‘Sri Panwa’ project by the Issara Group in Phuket has earned a world class reputation and is attracting a large amount of tourists in Phuket ?

K. Songkran: Yes, the Sri Panwa project in Phuket has developed a lot and was originally constructed as a hotel with a resort atmosphere.  Recently, the Sri Panwa has received recognition as a world class attraction which brings income to the people in the area as more visitors come.  As for the previous projects, we have enhanced the service for customers and are still developing a new look to serve customers in Chiang Mai.

CMM: What are the main selling points of your new Chiang Mai project?

The project will offer resort style living with serviced units and 24-hour security for both regular visitors and full time residents.The project will offer resort style living with serviced units and 24-hour security for both regular visitors and full time residents.

K. Songkran: We decided to make a project here because we believe the city is ready for such a development.  Real-estate developers in Chiang Mai are known as developers with potential, including investing power and there is high competition here.  This requires that our project incorporates unique features, from design to environment and landscaping, plus accessibility to such places as Tesco Lotus, Central Festival, Meechoke Plaza and the hospital.  The development is also located next to the Kao river, which will be integrated into the project and help offer the pleasurable ambiance of a resort amid the convenience of city life.

The project will focus on after-services, we expect 40% of customers will be locals, 30% from Bangkok and another 30% will be foreigners.  For those who do not live here regularly, the project will provide cleaning services including looking after the unit after every visit and the project will allow customers to rent according to their wishes.  Unit bookings can be made from May 2014 onwards.

For more information on the project call 095 885 5818-9 o go to www.theissarachiangmai.com.