Expanding Tune Hotel brand opens in Bangkok

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Asia’s leading low-cost, limited service hotel brand has finally come to Bangkok, with the latest Tune Hotel opening in the busy downtown Asoke area.

Owned and operated under a franchise agreement by Red Planet Hotels, the Tune Hotel Asoke, Bangkok in Sukhumvit Soi 14 opened last month with 130 rooms right in the heart of Bangkok’s bustling shopping district, just a few minutes’ walk to the city’s newest mega-mall, Terminal 21.

Tune Hotels has opened its first hotel in Bangkok in the busy and vibrant Asoke area, a key business and lifestyle district in the centre of the city. Tune Hotels has opened its first hotel in Bangkok in the busy and vibrant Asoke area, a key business and lifestyle district in the centre of the city.

The hotel is also a short walk to the Asoke BTS Skytrain station and Sukhumvit MRT underground train network, which provides easy access to all key shopping, financial and entertainment areas and attractions in Bangkok.

Tune Hotels promise to offer a unique service to savvy travellers with five-star beds and superb power showers in very convenient locations for unbeatable prices.  Optional extras include air-conditioning, television, WiFi and breakfast.

The Tune Hotel Asoke, Bangkok will be the first of many more in Thailand’s capital and is the third in the country after Hat Yai and Pattaya.  The popular resort island of Phuket will also welcome its first Tune hotel in December when a 150-room property opens in the entertainment precinct along Patong Beach.

Red Planet Hotel’s Chief Executive Officer, Tim Hansing, said it was a milestone accomplishment for the company to bring the global chain to Bangkok and increase the Tune portfolio once again in Thailand.

“Red Planet Hotels just opened the very first Tune Hotel in Indonesia’s capital Jakarta in July and to have the first in another capital city in Bangkok just weeks later is quite an achievement for the Red Planet team,” Mr Hansing said.

“This hotel is the first of more in Bangkok as our customers have been asking us to bring the concept to Bangkok since our first hotels in Hat Yai and Pattaya opened.

“We are on the verge of signing up to four or five more sites in Bangkok as we expand the brand through a capital city receiving more and more leisure and corporate travellers each year.”

Through a “significant” recent investment to acquire a 16.05% stake in the Tune brand, Red Planet is now the third largest shareholder in Tune Hotels with ownership interests in 17 hotels located across Thailand, the Philippines, Indonesia, Malaysia and the United Kingdom as of today.  Red Planet also has a funded pipeline for 20 hotels currently under construction.

Mr Hansing added 2012 was a “milestone” year in Red Planet’s development.  “It has been quite busy!” he said.  “By December, Red Planet Hotels will have achieved gaining ownership interests in 20 operating hotels in just 12 months.

“With our owned and operated assets alongside the existing Tune portfolio we have invested in, our expansion into this sector during 2012 sets us up to grow further next year and maintain our strategy of sustained development and investment in one of the world’s growing brands.”

Tune Hotels is part of a lifestyle business conglomerate founded by Tony Fernandes which also includes the incredibly successful Air Asia group of companies.