‘Pattaya Brand’ project gets underway at first planning meeting

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Residents from 38 area neighborhoods were urged to develop two products and one service that could be marketed under a new “Pattaya Brand” to raise the profile and reputation of the city.

Mayor Itthiphol Kunplome, who rolled out his “Pattaya Brand” idea Feb. 29, presided over the program’s first planning meeting April 10. More than 300 residents and businesspeople were quizzed on what products and services they could market to the rest of the country that would uniquely say “Pattaya.”

Residents from 38 area neighborhoods were urged to develop two products and one service that could be marketed under a new “Pattaya Brand”. Residents from 38 area neighborhoods were urged to develop two products and one service that could be marketed under a new “Pattaya Brand”.

“The promotion of strength amongst 38 communities is an important plan to help residents introduce their products and services into the international market,” Itthiphol said. “I encourage community enterprise to produce merchandise and unique services specific to Pattaya so that people here will have an opportunity for a better life and a world-class reputation for the city.”

Originally targeted at hotels, restaurants and stores, the “Good Sales, Good Food, Good Lives” enterprise-development project aims to bring more revenue to the city and neighboring communities by raising the standard of tourism-related businesses to meet the needs of international and local commercial markets.

Social Welfare Department Director Pannee Limcharoen said at the meeting that many of Pattaya’s 38 neighborhoods already have unique merchandise, but it is only distributed locally and is not well known elsewhere. By building a database of products and services, the city can help determine which products will work best in a larger market.

Itthiphol said another goal of the program was to reduce unemployment among the area’s Thai men and be sure that no good products are left un-marketed.

Product research and database development work will continue through October.