Hard Rock Cafe celebrates 40th anniversary

Friday, 24 June 2011 From Issue Vol. XIX No. 25 By  Phasakorn Channgam

Pattaya’s Hard Rock Hotel celebrated the 40th anniversary of the first-ever Hard Rock Cafe by inviting students from Ban Amphor School for lunch and cleaning up Pattaya Beach.

Twenty-one students enjoyed a meal and games with cafe staff, then picked up trash on the beach from Central Road to Soi 6. The day wrapped with “Rock Agent” games at the Hard Rock Hotel’s pool.

Hard Rockers and students from Ban Amphor School pitch in to clean up the promenade along Pattaya Beach.Hard Rockers and students from Ban Amphor School pitch in to clean up the promenade along Pattaya Beach.

That evening, the Hard Rock Cafe hosted a party for staff and customers featuring a Hard Rock 40 cake, a show from the “Rock Agent” team, beer-drinking contest, burger-eating contest and music.

The June 14 celebration marks the day of the first Hard Rock Cafe’s opening in 1971 by Peter Morton and Isaac Tigrett. There are 130 branches of the Hard Rock Cafe - three in Thailand - and 10 Hard Rock hotels

Youngsters and staff pick up trash off Pattaya Beach.Youngsters and staff pick up trash off Pattaya Beach.

Mathew “Matty” Carley (center), Hard Rock Cafe manager, and honored guests cut the birthday cake.Mathew “Matty” Carley (center), Hard Rock Cafe manager, and honored guests cut the birthday cake.

Contestants pig out in the amusing burger eating competition.Contestants pig out in the amusing burger eating competition.

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