Pattaya’s MICE efforts progress with city department, convention bureau pact

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Pattaya’s efforts to become a leading convention destination took two steps forward this month with the establishment of a dedicated business-meetings department and a formal promotion agreement with the Thailand Convention & Exhibition Bureau.

About 100 hotel executives were on hand at the Pattaya Hilton June 1 as TCEB and city officials signed the agreement to develop Pattaya as a Meetings, Incentives, Conventions and Exhibitions (MICE) center. Under the agreement, the convention bureau will provide MICE education, creative activities, and join the city’s MICE committee.

Thailand Convention & Exhibition Bureau and city officials are working to put Pattaya atop the MICE destination list. Thailand Convention & Exhibition Bureau and city officials are working to put Pattaya atop the MICE destination list.

The agreement follows the city’s recent establishment of the MICE Department. It will work to promote and support domestic and international conventions. It also will work with the TCEB to promote Pattaya as a MICE destination at its international road shows.

Deputy City Manager Sutham Petket said Pattaya is ready to become a MICE destination. However, he said, more work is needed to publicize the fact Pattaya offers more than just leisure tourism. He said business-meeting planners want to know about transportation links to other areas as well as features attractive to businesses.