In his traditional televised New Year's address broadcast last night at 8pm, HM the King called on Thais to pay great attention to the country's collective interest and Thainess.
HM the King urged his loyal subjects to take take care of and keep their physical and mental health so that they could fully perform their duties to the best of their abilities.
The most important thing was to keep in mind the mutual regard and Thai ways so that personal tasks and national tasks could progress and successfully achieve targets smoothly, he said.
Meanwhile, His Majesty the King also presented a traditional personally made New Year's greeting card to his people.
The card depicts HM the King in a dark blue suit, and a white shirt with a light green necktie, sitting in a white chair in front of windows.
The photo was composed at Phra Tamnak Piamsuk in Klai Kangwon Palace in Prachuap Khiri Khan's Hua Hin district.
By His Majesty's side sits his favourite royal pet dog Khun Thong Daeng.