‘Yim Yim’ project aims to improve Immigration Office service quality

Friday, 10 June 2011 From Issue Vol. XIX No. 23 By  Boonlua Chatree

The Chonburi Immigration Office stepped up its campaign to provide better service with the launch of its “Service Minded” campaign.

More than 80 immigration officials joined 20 other bureaucrats at the Nova Platinum Hotel for the start of the “Yim Yim” initiative. The mascot for the program was first introduced before officials sat down for lectures on the need to be friendlier and more helpful.

Chonburi Immigration’s “Yim Yim” (smile) mascot is introduced at the opening ceremony for Immigration’s new service minded campaign. Chonburi Immigration’s “Yim Yim” (smile) mascot is introduced at the opening ceremony for Immigration’s new service minded campaign.

The program follows a directive earlier this year from top immigration officials to bring levels of service up to international standards.

Lectures covered topics such as immigration officers’ public conversations, showing proper Thai etiquette in dealings with others and illustrating a willingness to serve.

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