More than 80 immigration officials joined 20 other bureaucrats at the Nova Platinum Hotel for the start of the “Yim Yim” initiative. The mascot for the program was first introduced before officials sat down for lectures on the need to be friendlier and more helpful.
Chonburi Immigration’s “Yim Yim” (smile) mascot is introduced at the opening ceremony for Immigration’s new service minded campaign.
The program follows a directive earlier this year from top immigration officials to bring levels of service up to international standards.
Lectures covered topics such as immigration officers’ public conversations, showing proper Thai etiquette in dealings with others and illustrating a willingness to serve.