The strategy focuses on grouping Pattaya-area attractions into themed groups aimed at waterpark enthusiasts or nature lovers.
(L to R) Bundarik Kusolvitya, president of THA Eastern region; Amnuay Thiemkeerakul, director of TAT’s Asian Marketing Division; Mayor Itthiphol Kunplome; PBTA president Wiwat Pattanasin; and Athapol Vannakit, director of TAT’s Pattaya office.
The waterpark “route” would lead visitors to well-known Pattaya Park, as well four other parks announced since 2010. Only one of these - the Cartoon Network Amazone Waterpark - actually has started construction. It is slated to open sometime next year.
The “forest route” would cover attractions including the Sriracha Tiger Zoo, Khao Kheow Open Zoo and Nong Nooch Tropical Garden.
One notable change in TAT’s marketing strategy for 2013 will be a renewed emphasis on the European market. The TAT will attend trade shows in both Germany and Switzerland, as well as events in Russia, Turkey, the Middle East and China.
Athapol said the agency will also devote more marketing resources to England and Japan.
Itthiphol said the city plans to continue to pack the schedule with events to continually prime the tourist market, including the new-year Pattaya Countdown, International Fireworks Competition, and International Music Festival. Pattaya is also working with TAT on a “Family Trip” marketing campaign to attract family tourists from 20 countries.
Much of the marketing work will be done online, with TAT officials pledging to boost their promotional efforts on social networks. Chonburi is also working with search engine Google Inc. to photograph areas around the province that will appear when people search locations in Chonburi.