The pageant is open to girls age 9 with Chonburi residency. Scholarships totaling 48,000 baht will be awarded as prizes.
The festival will also feature cultural shows and concerts, along with dragon and lion dance shows.
Tourism Promotion Bureau Director Onvara Karapin said the Chinese New Year Festival is held every year to continue the traditions of the Chinese people. The event also helps create good relationships among people in the community, Onvara said.
Parents can enter their daughters in the pageant through Jan. 28 by calling 038-253-3131.
Chinese New Year is just one week away, falling on Jan. 31 this year.