The spacious and stylish “home fashion store” at 244/31 Moo. 11 Sukhumvit Highway (opposite Big C South Pattaya) markets products under a “mix and match” concept, letting decorators choose between modern and Thai-traditional styles. Western-flavored choices include “Modern Chic,” “Luxury Classic,” “Romantic Vintage,” “Elegant American” and “Beach & Garden.”
PMTV Communications Director Sue Kukarja (left) interviews Kijja Pattamattayasonthi (right), CEO of the Chic Republic.
Special features, such as the “Sleep Gallery,” offer some of the kingdom’s largest selections of bedding. Special interior 3D program designing services are also provided to give free home decoration ideas.
CEO Kijja Pattamattayasonthi said the word “chic” was not only easy to pronounce, but set Chic Republic apart from other furniture retailers.
“We focus on exhibitions showing a mixture of a modern and traditional home style atmospheres in our store,” Kijja said. “This includes all high-quality products and our unique style of decorating homes. We also provide free delivery service so that our customers will not have to go through trouble to hire any trucks. Free installations are included as well as our expert designers, which will be there to help make suggestions for our customers’ homes.”
He said the company works hard to determine what’s popular in the market as well as come up with its own interesting ideas.
“We have also studied home-furnishing styles from all over the world, including Italy, France, England and the United States, to combine with our own traditional patterns,” Kijja said. “We focus on the need of our customers, Thai or foreign, and what they want for their homes and what’s suitable for their expectations to make them comfortable.”
Chic Republic, which operates two branches in Bangkok and one in Hua Hin, is celebrating the opening of the Pattaya store with a sale offering discounts up to 40 percent. For more information, see ChicRepublicThai.com.