AdFest is open to entries from the Asia-Pacific region, including Australia and New Zealand, and for the first time, it will also include entries from the Middle East. Pattaya spokeswoman Yuwida Jeerapan said more than 3,000 entries for AdFest awards have been received.
Pattaya spokesperson Yuwathida Jeerapat (left) and city council member Banjong Banthoonprayuk (right) announce the city is spending 1.5 million baht to help organize and promote AdFest 2013.
This year’s theme is “Connect the Dots,” which aims to link and converge strategic knowledge, tools and experiences with creative innovation and ideas into one massive three-day creative festival. AdFest 2013 aims to provide professional tools and knowledge they can use to join networked communications.
More than 1,000 creative pros will help prepare guests for the demands of today’s marketing challenges and provide ideas, knowledge and tools to help delegates build foundations and connections for brands across the world of creative communications.
“This year’s theme reflects how so many aspects must be tackled in today’s communication strategies. Strategist and marketers must connect with increasingly savvy consumers in a meaningful way through a relevant medium and must always remember they’re communicating to real people. The challenge is connecting all these dots creatively, objectively and effectively,” said Vinit Suraphongchai, chairman of the AdFest Working Committee.
Pattaya spent 1.5 million baht to help organize and promote the festival.