Swedish national day celebrated in Pattaya

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H.E. Staffan Herrstrom Sweden’s ambassador to Thailand talks about the relationship between Thailand and Sweden as his lovely wife Karin listens in.
H.E. Staffan Herrstrom Sweden’s ambassador to Thailand talks about the relationship between Thailand and Sweden as his lovely wife Karin listens in.

H.E. Staffan Herrstrom and his wife Karin hosted a reception at the Dusit Thani Pattaya Hotel on June 8 to celebrate the Swedish National Day, which fell two days earlier.

Herrstrom spoke about the relationship between Thailand and Sweden and said the country fully supports the government’s Thailand 4.0 and Eastern Economic Corridor projects. He said Sweden applauds Thailand transforming into a digital economy.

He said Sweden’s prosperity is built on innovative and successful export companies that time and again have managed to renew and reorganize production and products to keep pace with changing markets.

The government’s strategy for new industrialization is an important stage of the effort to benefit from the window of opportunity for new industrialization that is now open to Sweden.

Companies in the Swedish industrial sector are to be leaders of the digital transformation and in exploiting the potential of digitalization which will be of benefit for Thailand that is currently pushing for 4.0 as well.

H.E. Chatchawal Supachayanont, Hon Swedish Consul in Pattaya, Dr Sunya Viravaidya, CEO of Pattaya International Hospital Group, Peter Malhotra, MD of Pattaya Mail Media Group and Neoh Kean Boon, GM of Dusit Thani Pattaya.
H.E. Chatchawal Supachayanont, Hon Swedish Consul in Pattaya, Dr Sunya Viravaidya, CEO of Pattaya International Hospital Group, Peter Malhotra, MD of Pattaya Mail Media Group and Neoh Kean Boon, GM of Dusit Thani Pattaya.

Sustainable production, increased resource efficiency, environmental considerations and more-sustainable production are to contribute to the industrial sector’s value creation, job creation and competitiveness.

Herrstrom said about 300,000 Swedes visit Thailand a year, with most preferring the Eastern Seaboard. He said the number of Swedish expats also is growing.

Swedes and international guests joined in the celebrations.