Hard Rock opens annual ‘Pinktober’ campaign

Friday, 12 October 2012 From Issue Vol. XX No. 41 By  Phasakorn Channgam

It’s “Pinktober” again at the Hard Rock Cafe in Pattaya and the annual breast cancer fundraising campaign started off with education and a parade.

Hotel staff and volunteers donned pink shirts and marched to Walking Street, helping to educate tourists and residents on breast cancer. This year marks the 13th the hotel chain has raised money for breast cancer research. In Thailand, this year’s partner is the Thanyarak Breast Cancer Foundation.

Ms. Hard Rock 2011-2012 contestants, including the winner (partially hidden behind the pink guitar) are participating in the event this year.Ms. Hard Rock 2011-2012 contestants, including the winner (partially hidden behind the pink guitar) are participating in the event this year.

A host of community leaders turned out to show their support, including Mayor Itthiphol Kunplome and representatives from Bangkok Hospital Pattaya.

In addition to hosting the event, the Hard Rock is raising funds throughout the month with part of the proceeds from sales of pins, select beverages, souvenirs and bedding sets going to charity. The Hard Rock Hotel also has a limited number of “Pinktober” suites bedecked in pink with 25 percent of the room rate going to breast cancer research.

“Giving back to society and helping mankind are ideals that have always been upheld by the Hard Rock Hotel chain,” said Annie Balliro, director of brand philanthropy. “The Pinktober campaign which consists of music, food, merchandise sales, social media and other creative activities to sponsor and create awareness for breast cancer and raise funds for research.”

For further information visit facebook.com/hardrockcafepattaya

Marchers from sponsors Central Festival Pattaya Beach campaign to raise awareness of breast cancer.Marchers from sponsors Central Festival Pattaya Beach campaign to raise awareness of breast cancer.

Sponsors of the campaign, Bangkok Hospital Pattaya sends out a large contingent to help spread the word.Sponsors of the campaign, Bangkok Hospital Pattaya sends out a large contingent to help spread the word.

The annual Pinktober campaign to raise breast cancer awareness began this year with a parade down Beach Road.The annual Pinktober campaign to raise breast cancer awareness began this year with a parade down Beach Road.

Mascots from Bangkok Hospital Pattaya hitch a ride on the BHP jeep during the parade.Mascots from Bangkok Hospital Pattaya hitch a ride on the BHP jeep during the parade.

Last modified on Friday, 12 October 2012 10:37
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